{"id":6387,"date":"2023-02-25T07:59:36","date_gmt":"2023-02-25T04:59:36","guid":{"rendered":"https:\/\/atiragrup.com\/%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%85%d8%b7%d8%a7%d8%a8%d9%82%d8%a9-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84\/"},"modified":"2026-04-22T17:59:52","modified_gmt":"2026-04-22T14:59:52","slug":"%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%85%d8%b7%d8%a7%d8%a8%d9%82%d8%a9-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84","status":"publish","type":"post","link":"https:\/\/atiragrup.com\/ar\/%d8%a3%d9%86%d9%88%d8%a7%d8%b9-%d9%85%d8%b7%d8%a7%d8%a8%d9%82%d8%a9-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a5%d8%b9%d9%84\/","title":{"rendered":"\u0623\u0646\u0648\u0627\u0639 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google"},"content":{"rendered":"\n<p>\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0648\u0627\u0639 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u062f\u0649 \u0642\u0631\u0628 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u0641\u0639\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/p>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#broad-match\">\u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/a><ul><li><a href=\"#broad-match-modifier\">\u0645\u0639\u062f\u0650\u0651\u0644 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/a><\/li><\/ul><\/li><li><a href=\"#phrase-match\">\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629<\/a><\/li><li><a href=\"#exact-match\">\u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0645\u0629<\/a><\/li><li><a href=\"#what-are-search-terms\">\u0645\u0627 \u0647\u064a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u061f<\/a><\/li><li><a href=\"#what-are-negative-keywords\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u061f<\/a><\/li><li><a href=\"#keywords-types-for-organic-search\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a<\/a><\/li><li><a href=\"#conclusion-keywords-match-types-on-google-ads\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629\u060c \u0623\u0646\u0648\u0627\u0639 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google:<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"broad-match\">\u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/h2>\n\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629. \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0623\u064a \u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0628\u0623\u064a \u062a\u0631\u062a\u064a\u0628\u060c \u0648\u0631\u0628\u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0643\u0644\u0645\u0627\u062a \u0623\u062e\u0631\u0649. <\/p>\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0643\u0644\u0645\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0647\u064a &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629&#8221;\u060c \u0641\u0642\u062f \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u062b\u0644 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0631\u064a\u0627\u0636\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u062d\u0645\u0631\u0627\u0621&#8221; \u0623\u0648 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u0631\u062e\u064a\u0635\u0629&#8221;.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match-1024x538.jpg\" alt=\"&#x623;&#x646;&#x648;&#x627;&#x639; &#x645;&#x637;&#x627;&#x628;&#x642;&#x629; &#x627;&#x644;&#x643;&#x644;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x645;&#x641;&#x62A;&#x627;&#x62D;&#x64A;&#x629; &#x641;&#x64A; &#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A; Google\" class=\"wp-image-4702\" srcset=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match-1024x538.jpg 1024w, https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match-300x158.jpg 300w, https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match-768x403.jpg 768w, https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match-600x315.jpg 600w, https:\/\/atiragrup.com\/wp-content\/uploads\/Broad-Match.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"broad-match-modifier\">\u0645\u0639\u062f\u0650\u0651\u0644 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/h3>\n\n<p>\u064a\u062a\u064a\u062d \u0644\u0643 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0647\u0630\u0627 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0636\u0645\u0646 \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0636\u0645\u0646\u0629 \u0641\u064a \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062d\u062a\u0649 \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643. \u0623\u0636\u0641 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062c\u0645\u0639 (+) \u0642\u0628\u0644 \u0627\u0644\u0643\u0644\u0645\u0629 \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0625\u0636\u0627\u0641\u0629 \u0645\u0639\u062f\u0650\u0651\u0644 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629. <\/p>\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0643\u0644\u0645\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0645\u0639\u062f\u0650\u0651\u0644 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0647\u064a &#8220;+\u0623\u062d\u0630\u064a\u0629 +\u0646\u0633\u0627\u0626\u064a\u0629&#8221;\u060c \u0641\u0642\u062f \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u062b\u0644 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u0645\u0639\u0631\u0648\u0636\u0629 \u0644\u0644\u0628\u064a\u0639&#8221; \u0623\u0648 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u0645\u0642\u0627\u0633 8&#8221;.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"phrase-match\">\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match-1024x538.jpg\" alt=\"&#x623;&#x646;&#x648;&#x627;&#x639; &#x645;&#x637;&#x627;&#x628;&#x642;&#x629; &#x627;&#x644;&#x643;&#x644;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x645;&#x641;&#x62A;&#x627;&#x62D;&#x64A;&#x629; &#x641;&#x64A; &#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A; Google\" class=\"wp-image-4701\" srcset=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match-1024x538.jpg 1024w, https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match-300x158.jpg 300w, https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match-768x403.jpg 768w, https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match-600x315.jpg 600w, https:\/\/atiragrup.com\/wp-content\/uploads\/Phrase-Match.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u064a\u062a\u064a\u062d \u0644\u0643 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0647\u0630\u0627 \u0625\u0638\u0647\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u0642\u0637 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u062f\u0642\u064a\u0642 \u0627\u0644\u0630\u064a \u062a\u062d\u062f\u062f\u0647. \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629\u060c \u0636\u0639 \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0628\u064a\u0646 \u0639\u0644\u0627\u0645\u062a\u064a \u0627\u0642\u062a\u0628\u0627\u0633. <\/p>\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0643\u0644\u0645\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0647\u064a &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629&#8221;\u060c \u0641\u0642\u062f \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u062b\u0644 &#8220;\u0634\u0631\u0627\u0621 \u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629&#8221; \u0623\u0648 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a&#8221;.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"exact-match\">\u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0645\u0629<\/h2>\n\n<p>\u064a\u062a\u064a\u062d \u0644\u0643 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0647\u0630\u0627 \u0625\u0638\u0647\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u0642\u0637 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u0637\u0627\u0628\u0642 \u0639\u0628\u0627\u0631\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u062f\u0648\u0646 \u0623\u064a \u0643\u0644\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0642\u0628\u0644\u0647\u0627 \u0623\u0648 \u0628\u0639\u062f\u0647\u0627 \u0623\u0648 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\u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629&#8221; \u0648\u0644\u064a\u0633 \u0639\u0646 &#8220;\u0623\u062d\u0630\u064a\u0629 \u0646\u0633\u0627\u0626\u064a\u0629 \u0637\u0648\u064a\u0644\u0629&#8221; \u0623\u0648 &#8220;\u0623\u062d\u0630\u064a\u0629 \u062c\u0631\u064a \u0646\u0633\u0627\u0626\u064a\u0629&#8221;. <\/p>\n\n<p class=\"has-white-color has-vivid-purple-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-32517dc241c8947b0e3809c836a52695\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u062f\u0649 \u0627\u062a\u0633\u0627\u0639 \u0623\u0648 \u0636\u064a\u0642 \u0646\u0637\u0627\u0642 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b Google.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-are-search-terms\">\u0645\u0627 \u0647\u064a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u061f<\/h2>\n\n<p>\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0647\u0648 \u0627\u0644\u0643\u0644\u0645\u0629 \u0623\u0648 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u062f\u062e\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0634\u0631\u064a\u0637 \u0627\u0644\u0628\u062d\u062b. \u0644\u0630\u0644\u0643\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u064f\u062f\u062e\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0637\u0644\u062d \u0628\u062d\u062b \u064a\u0637\u0627\u0628\u0642 \u0625\u062d\u062f\u0649 \u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0642\u062f \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. <\/p>\n\n<p>\u062a\u062e\u062a\u0644\u0641 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629. \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0644\u062a\u0641\u0639\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643\u060c \u0628\u064a\u0646\u0645\u0627 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0643\u062a\u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0641\u064a Google. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms-1024x538.jpg\" alt=\"&#x623;&#x646;&#x648;&#x627;&#x639; &#x645;&#x637;&#x627;&#x628;&#x642;&#x629; &#x627;&#x644;&#x643;&#x644;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x645;&#x641;&#x62A;&#x627;&#x62D;&#x64A;&#x629; &#x641;&#x64A; &#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A; Google\" class=\"wp-image-4700\" srcset=\"https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms-1024x538.jpg 1024w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms-300x158.jpg 300w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms-768x403.jpg 768w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms-600x315.jpg 600w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Search-Terms.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u064a\u062a\u064a\u062d \u0644\u0643 \u062a\u0642\u0631\u064a\u0631 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u0641\u0639\u0651\u0644\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 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\u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u062d\u0645\u0644\u0627\u062a\u0643 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google.<\/p>\n\n<p>\u064a\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2472708?hl=en\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/google-ads\/answer\/2472708?hl=en\" rel=\"noreferrer noopener\">\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-are-negative-keywords\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u061f<\/h2>\n\n<p>\u0627\u0644\u0643\u0644\u0645\u0627\u062a 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\u0645\u062f\u0649 \u0635\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u0645\u0627\u0644 \u0648\u064a\u062d\u0633\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u062d\u0645\u0644\u0627\u062a\u0643.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords-1024x538.jpg\" alt=\"&#x623;&#x646;&#x648;&#x627;&#x639; &#x645;&#x637;&#x627;&#x628;&#x642;&#x629; &#x627;&#x644;&#x643;&#x644;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x645;&#x641;&#x62A;&#x627;&#x62D;&#x64A;&#x629; &#x641;&#x64A; &#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A; Google\" class=\"wp-image-4699\" srcset=\"https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords-1024x538.jpg 1024w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords-300x158.jpg 300w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords-768x403.jpg 768w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords-600x315.jpg 600w, https:\/\/atiragrup.com\/wp-content\/uploads\/What-are-Negative-Keywords.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0633\u0627\u0639\u0627\u062a \u0641\u0627\u062e\u0631\u0629\u060c \u0641\u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0645\u062b\u0644 &#8220;\u0633\u0627\u0639\u0627\u062a \u0631\u062e\u064a\u0635\u0629&#8221; \u0623\u0648 &#8220;\u0633\u0627\u0639\u0627\u062a \u0639\u0627\u062f\u064a\u0629&#8221; \u0644\u0636\u0645\u0627\u0646 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0641\u0642\u0637 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0633\u0627\u0639\u0627\u062a \u0641\u0627\u062e\u0631\u0629 \u0631\u0627\u0642\u064a\u0629. <\/p>\n\n<p>\u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u0637\u0628\u064a\u0628 \u0623\u0633\u0646\u0627\u0646 \u0645\u062a\u062e\u0635\u0635\u064b\u0627 \u0641\u064a \u0637\u0628 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u064a\u060c \u0641\u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0645\u062b\u0644 &#8220;\u0637\u0628 \u0623\u0633\u0646\u0627\u0646 \u0627\u0644\u0623\u0637\u0641\u0627\u0644&#8221; \u0623\u0648 &#8220;\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0623\u0633\u0646\u0627\u0646&#8221; \u0644\u062a\u062c\u0646\u0628 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. <\/p>\n\n<p>\u0644\u0625\u0636\u0627\u0641\u0629 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0625\u0644\u0649 \u062d\u0645\u0644\u0627\u062a\u0643 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0642\u0633\u0645 &#8220;\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629&#8221; \u0641\u064a \u062d\u0645\u0644\u062a\u0643 \u0648\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0628\u0639\u0627\u062f\u0647\u0627. \u064a\u0645\u0643\u0646\u0643 \u0625\u0636\u0627\u0641\u0629 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0636\u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0623\u0648 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0646\u0637\u0628\u0642 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0641\u0647\u0627 \u0641\u064a\u0647\u0627. <\/p>\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0636\u0645\u0627\u0646 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0633\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search-1024x538.jpg\" alt=\"&#x623;&#x646;&#x648;&#x627;&#x639; &#x645;&#x637;&#x627;&#x628;&#x642;&#x629; &#x627;&#x644;&#x643;&#x644;&#x645;&#x627;&#x62A; &#x627;&#x644;&#x645;&#x641;&#x62A;&#x627;&#x62D;&#x64A;&#x629; &#x641;&#x64A; &#x625;&#x639;&#x644;&#x627;&#x646;&#x627;&#x62A; Google\" class=\"wp-image-4703\" srcset=\"https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search-1024x538.jpg 1024w, https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search-300x158.jpg 300w, https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search-768x403.jpg 768w, https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search-600x315.jpg 600w, https:\/\/atiragrup.com\/wp-content\/uploads\/Keywords-Types-for-Organic-Search.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"keywords-types-for-organic-search\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a<\/h2>\n\n<p>\u062a\u064f\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u0633\u0627\u0639\u062f \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a: \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u064b\u0627\u060c \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629.<\/p>\n\n<p>\u064a\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u062d\u0648\u0644 <a href=\"https:\/\/atiragrup.com\/keywords-types-in-google-organic-search\/\" data-type=\"URL\" data-id=\"https:\/\/atiragrup.com\/keywords-types-in-google-organic-search\/\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a \u0639\u0644\u0649 Google<\/a> \u0644\u0641\u0647\u0645 \u0623\u0643\u062b\u0631 \u062a\u0641\u0635\u064a\u0644\u0627\u064b.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-keywords-match-types-on-google-ads\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629\u060c \u0623\u0646\u0648\u0627\u0639 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a 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